Note From Jimmy: I’m out of town this week and my affiliate manager, Nicole Dean is filling in for me. Say “hello” to Nicole. Don’t be afraid. She won’t bite. Nicole is a wonderful internet marketer, friend and all around good girl … and she always has something interesting to say, so check in each day. See you next week.
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Hey guys. I’m back. I’m Nicole Dean, and I’m Jimmy’s Affiliate Manager at www.InfoProfitShare.com. I’m also his business partner at www.OutsourceWeekly.com.

You may have noticed that Jimmy’s not doing a lot of the things that most gurus say you MUST do or the sky will fall and you’ll die broke, alone, and homeless.

He’s not active on Twitter or Facebook. He’s not Digging or Stumbling. He’s not hosting weekly teleseminars or recording and submitting videos.

Sure those things work, but.. no one can possibly stay on top of every single hot new trend online to make money. You can try, if you want, but – don’t believe that you must do each and every thing that comes through your inbox if you want to succeed online.

So how can you make money online? 

Affiliate marketing? Certainly. (Learn how at Affiliatenaire)

CPA networks? Yep. You can do that, too.

Small Reports Business? Most definitely. (Learn how at Small Reports Fortune)

eBay? Sure. That works.

Creating membership sites? Absutively. (Learn how at Membernaire)

And, 1000 other methods.. Do most of them work? Yes, yes, and yes, again.

BUT! (And, there’s the big but…) You can’t do them all at once and expect ANY level of success. You’ll just spend your time running in circles and you won’t make any progress.

The same can be said for your marketing efforts. Which leads me to lesson #5 -

Lesson 5: Do what Works and Keep Doing It instead of Chasing the Latest Thing Like a Crazy Person.

It’s funny, but one of the biggest lessons about online business that I’ve learned from Jimmy is how to filter the noise and stay the course without getting distracted by all the “latest and greatest” tricks and tactics.

So, which marketing methods work best? Easy. The same solid online marketing tactics that have worked since 1999 when Jimmy started, as well as the same mail order marketing tactics that have been working since Benjamin Franklin started his first catalog business in 1744.

What are they?

Quality & value. List-building. Good copywriting. Relationships.

Or in more details -

Offering valuable products or services that people naturally want to talk about.

Building lists and sending helpful and relevant information to those people.

Having a clear sales message.

Nurturing relationships with joint venture partners and affiliates.

What about Twitter, StumbleUpon, SEO, video marketing, podcasting, and all the other stuff?

Those are simply other ways to accomplish the same things.

Video Marketing, Podcasting & Twitter – Builds Relationships and hopefully also offer value.

SEO – A tool to help with list building. Get more visitors to your website so that you can get them on your lists and offer quality and value – get them to know you, like you, and trust you, so they want more from you.

There are not enough hours in the day to do all of that!

I get this question all the time: “Nicole, how in the world am I supposed to do all of this stuff? Video, Twitter, Digg, SEO, submitting articles, podcasting, etc. etc. etc…. There aren’t enough hours in my lifetime to learn and apply all of these things.”

My answer? You don’t HAVE to do them all. Just pick a few marketing activities that work for you and that you enjoy doing and do one of them daily for the next month (or HIRE someone to do them for you). Then reassess and repeat. Just by doing that simple thing, you’ll be ahead of 99% of the rest of the online business owners who are spinning in mental circles all day long.

Speaking of hiring people, Jimmy and I put together an Outsourcing course for beginners and intermediate level online business owners called Outsource Weekly. If you’re thinking of outsourcing but can’t afford it – or you’ve hit a plateau and are working too much, it’s written with you in mind. Check it out if you’d like to take a week or two off … or more without a computer.

Just to let you know how much I love outsourcing, last summer I took off for over a month without an iPhone or Blackberry and with no internet coverage. My business grew during that time while I was canoing and traipsing around out in the woods. While that may not be your dream or the way you’d spend your free time, freedom when “NOT” to work is as important as the freedom when you work. Again, it comes back to working towards or away from your lifestyle goals. The course isn’t for everyone, but I wanted to throw it out there because outsourcing has made such a difference in my life.

Well, that’s it for me. I hope you’ve gotten some inspiration this week. I sure have from reading your comments. Thank you for making this week special.

Warmly,
Nicole Dean

If you’d like to hear more from me, my blog is www.NicoleontheNet.com - Again, thanks for reading!