“Would you like fries with that?”

    There’s probably not a single person reading this who hasn’t been asked that question many, many times in their lives.

    “Would you like fries with that?”

    If there is a McDonald’s® anywhere near you, then you’ve been exposed to the concept that we’re going to be talking about today.  You ask for a burger and they respond, “Would you like fries with that?”  And, just like that, they’ve increased their profit per sale when most people respond, “Sure”.

    It’s called, the “upsell”.

    And it’s not just burgers and fries, virtually all walks of business life offer an “upsell”. 

    • Automobiles have extra options.
    • Software programs have extra features.
    • Hotel rooms have extra comforts.
    • Printing papers have extra quality grades.
    • Video game players have extra accessories.

    Just to name a few.

    There is an option to upgrade from products ranging from 25 cents to $25 million dollars.

    That’s what we’re going to talk about today – selling an upsell.  How to get your customers to spend more money with you.

    That’s the key, you know — you gotta SELL it.  You gotta convince those viewing your upsell offer that it’s a smart decision on their part to take you up on it.  In fact, they’d be making a mistake if they turned it down.

    There’s a stat floating around that says about 40% of those who see an upsell will automatically buy it.  They don’t want to miss out.  They want the best.  They didn’t know it was optional.  Reasons vary, but the fact is that a lot of people will buy an upsell just because it’s available.

    BUT -

    Those that won’t “automatically” order the upsell by default can be CONVINCED to order it if you use some simple salesmanship.

    We’re going to talk about one way to do this today.

    I call it the PRINCIPLE OF VALUE.

    There is an objection that many people raise mentally (and sometimes verbally) in reference to buying additional options and it is, “I don’t need it.”  In order for you to get people to buy your “upsell”, you need to emphasize the value of your offer to the customer.

    I want to read a line of text from the order page that my friend Ryan Deiss and I used several  years ago when we launched “Autopilot Products”…

$20 to learn how to get UNLIMITED products ghostwritten for FREE.  If that doesn’t sound like a good deal, then you have to ask yourself if you’re really serious about owning a profitable niche info-business.

    Do you see how we emphasized the long-term value of a small, one-time investment?  Who in their right mind couldn’t equate the value of $20 to get an unlimited number of products ghostwritten for free, saving you thousands and thousands?  The principle of value – state and emphasize the represented value to the customer of your “upsell”.

    And just for teaching purposes, did you notice anything about the upsell itself?

    1) It was directly related to the main offer.  The main offer taught how to hire ghostwriters to create information products.  This upsell report was directly related to it.

    2) It enhanced the main offer.  Not only was it related to the offer, but it enhanced it.  This report makes the entire course better.

    3) It subsidizes the offer.  This is the kicker.  The upsell report teaches the reader how to get something done that they want done (IE they wouldn’t be ordering the course if they weren’t interested in hiring ghostwriters) at ZERO COST.  Who wouldn’t want to take us up on this offer?  The upsell report tells them how to accomplish their objective for free!

    The principle of VALUE is built into the upsell offer itself in terms of the sales copy that describes the offer.  But, not only that, the value is built into the upsell object itself (in this case, the report) as it provides information that translates into money saved.

    That is how you “sell an upsell”!

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Want to learn 25 different “kinds” of upsells you can begin using immediately? Get your copy of The Upsell Report at http://srzone.com/upsell.html

To my knowledge, this is the largest listing of its kind. With this index of ideas there is NO REASON why you can’t have an upsell setup in 24 hours. Plus, I show you how to setup your upsell and provide even more “principles” for success.  (Hint:  The above Principle of Value was excerpted from The Upsell Report”)  Get your copy today at http://srzone.com/upsell.html.