5 Ways To Get Big-Ticket Customers

Offering a coaching program or eclass – especially high-ticket coaching and classes – is an easy way to make $10,000 or more each month. That’s because you only need to find 10 $1000 clients, which is much easier than trying to sell 1000 $10 ebooks!

Nonetheless, your clients aren’t going to magically appear at your virtual doorstep. And that means you need to actively market your offer to get it in front of your prospects.

Here are five surefire ways to do exactly that…

1. Offer a Free Consultation. Just as you offer free ebooks, ecourses or other freebies to get people on your mailing list, you can lure prospects to your coaching program using a free consultation. Not only do you build a list of “warm” (or even hot) prospects this way, you also give them a chance to sample your coaching (which increases response). Best of all, you can close the sale on the phone, which is much more powerful then sending an email.

2. Ask for Referrals From Existing Clients. You should always ask your existing satisfied customers to refer their friends, family members and colleagues to you. Some will, even without an incentive. But you can increase the number who do so simply by offering an incentive, such as discounts, free coaching sessions or even cash.

Example:

• You can offer a 10% discount for every paying client an existing customer sends your way. An active client may even get free sessions doing this!

• You can offer a discount or a free (related) product for every free consultation an existing client refers to you. If the referral becomes a paid client, the existing customer gets an extra discount or product.

• You can also offer cash. Simply have your existing clients join your affiliate program.

3. Create an Affiliate Program. Since you’re offering a service, you probably don’t want to offer the typical 50% or 75% commission rates you find on downloadable products.

However, here’s an idea: Set up a low-price initial consultation for something like $50. Then give your affiliates 75% or even 100% of the profits. In essence, you treat this as a “free consultation,” since you’re hardly making money on the front end. However, you make this up by enrolling these clients into a long-term coaching program on the backend.

4. Advertise Offline. Even though you’re primarily running your business online, you should still go offline to find clients. And that means you can find clients by attending niche events, trade shows, giving free talks at local organization, getting on talk radio programs, writing and distributing press releases or even placing ads in your local newspaper.

5. Join Forces With Other Marketers. Finally, you can do co-promotions with other marketers in your niche to get new coaching clients.

Examples:

• Swap endorsements or ads in your newsletters.

• Be guest authors on each others’ blogs.

• Offer exclusive discounts for each others’ customers.

• Do joint direct mailings. (Share the cost of the printing and postage and include both of your ads in the mailing.)

• Sell your products as a package. For example, you can find someone who sells products related to your coaching, and you can sell his products and your coaching as a package. Then you can both promote this package.

If you apply all five of these ideas every month, you’ll never run out of coaching clients. Indeed, you might have to start turning some of your prospects away! :-)

Of course, if you don’t already have a high-ticket offer, you need one!

Visit http://www.WorkshopAtHome.com to discover how you can create your own 4-week $997 coaching eclasses … even if you have no experience and no one knows who you are!

It’s the easiest way I know of to substantially increase your monthly profit.  All the details are at http://www.WorkshopAtHome.com

DISCLAIMER:  There are only 50 spots available for the Workshop At Home training program.  I cannot guarantee there will be spots available when you arrive at the site.

8 Responses to “5 Ways To Get Big-Ticket Customers”

  1. Maria Says:

    Awesome article as usual I will certainly be adding these features to my eclass as soon as I have completed the course. I am starting today to put some in action already. I am pumped and ready to go

  2. Elmien Says:

    Hallo Jimmy

    This is what I always wanted to do but I’m just starting out. When I’m up and running I’ll
    definitely sign up. You’ve got my permission to “spam” - only joking my inbox until I
    sign up for this one. A surefire winner!

    Thanks for all the excellent stuff you put out there. Unfortunately I spend my credit card
    limit (only a $150) already. I’ve downloaded all you’re free stuff and will support you in
    the near future to say “thanx” and because it is my passion to coach.

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  4. Daves Online Marketing Tips Blog Says:

    Some excellent tips Jimmy! I think the one where you pay the affiliates most or all the commission for the initial low cost consultation is very smart.

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  6. Andrew Says:

    Great advice Jimmy (as usual). I’ve purchased your coaching software and it’s perfect for this stategy!

  7. Tony Says:

    Very practical advice here, many thanks. I have set up Photography Coaching Membership Site with Monthly Training Program, free at the moment… we’ve got to Volume 3 and I’m anxious to start charging!!!
    Your ideas are all valuable and workable, and I shall be impementing some soon, esp. 1 and 2 for the time being.
    Best wishes.
    P.S. Came across your site via Sean Lowery’s graphics Portfolio, good example of JV, no? :-)

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    Social comments and analytics for this post…

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